Many businesses continue to invest in SEO and digital advertising, expecting steady growth. But margins are diminishing, and customer acquisition costs (CAC) climb year after year. 

Are you spending in the right? 

Marketing spends 

Recent studies show that CAC has increased by over 60% since 2020. At the same time, up to 40% of digital marketing budgets are spent on channels that don’t deliver measurable results. For many companies, this means a significant portion of their budget is allocated without clear evidence of impact. 

 Are you spending where it matters most? 

It’s easy to focus on clicks, impressions, and traffic. But without connecting these metrics to actual sales, it’s difficult to know what’s truly working.  

Many businesses face challenges such as: 

– Difficulty tracking which channels drive real customers 

– Rising acquisition costs with flat or declining sales 

– Marketing budgets spread across too many platforms, diluting impact 

If you’re unsure which part of your spend is moving the needle, you’re not alone. This is a common challenge, and it’s one that can be addressed with a more focused approach. 

 What makes a difference: precision over volume! 

The most successful businesses aren’t necessarily those that spend the most—they’re the ones that spend wisely. This means: 

– Identifying and prioritising high-performing channels 

– Regularly auditing campaigns to ensure each pound delivers value 

– Validating new marketing ideas before scaling up spend 

A recent case showed that by reallocating budget to the top 20% of their best-performing campaigns, a company improved their marketing ROI by 23%—without increasing overall spend. 

 How Novacept helps businesses optimise 

At Novacept, we work with businesses to bring clarity to their marketing investments.  

Our approach: 

– Audit your current spend to identify what’s delivering results 

– Highlight areas where the budget can be reallocated for better efficiency 

– Support you in testing and validating new ideas, so you avoid costly missteps 

Our goal is to help you make informed decisions that reduce your CAC and increase your marketing efficiency—no hype, just clear, actionable insights. 

Key Question: 

If you could reduce your customer acquisition cost by 72% simply by reallocating your existing marketing budget, what would you do differently? 

Curious to see where your marketing spend could work harder for you?  

Let’s set up a call